THE ART OF THE PERFECT FIT

Your Guide for Perfect Measurements

For the flawless drape of a lehenga or the tailored silhouette of a kurta, accuracy is paramount.

❧ GENERAL GUIDELINES ❧

THE POSTURE

Stand straight in a relaxed, natural posture. Avoid slouching or tensing your muscles to ensure the garment sits naturally on your frame.

THE TOOLS

Always use a standard flexible measuring tape. Measure over the fitted undergarments you plan to wear with the final outfit for the most accurate silhouette.

THE TECHNIQUE

Ensure the tape is always parallel to the floor and lies flat against your skin. It should be snug but not tight. (Pro Tip: Ask a friend to assist!)

BUST

BUST

Measure around the fullest part of your chest and across the widest part of your back. Keep the tape straight across the back. This is vital for all blouses and tops.

UNDERBUST

UNDERBUST

Measure directly underneath your bust, where the band of a bra would sit. This ensures a fitted, supportive look. (Crucial for Saree Blouses & Crop Tops).

WAIST

WAIST

Locate the narrowest part of your torso, typically just above the navel. This is your natural waistline. Wrap the tape measure snugly around this area.

HIPS

HIPS

Stand with your feet together. Measure around the fullest and widest part of your hips and rear.

SHOULDER

SHOULDER

(Ideally measured with assistance) Measure horizontally across your upper back, from the tip of one shoulder bone to the tip of the other.

ARMHOLE

ARMHOLE

Wrap the tape measure vertically around the circumference of your shoulder joint/armpit. Keep it comfortable to allow for easy movement.

SLEEVE LENGTH

SLEEVE LENGTH

Place the tape at the edge of your shoulder (where you ended the shoulder measurement) and measure down your arm to your desired length (e.g., mid-bicep, elbow, or wrist bone).

NECK DEPTHS

NECK DEPTHS

(Front & Back) For custom necklines, measure diagonally from the highest point of your shoulder (at the neck joint) down toward the center of your chest or back to where you want the neckline to end.

LENGTH (Kurta/Top)

LENGTH (Kurta/Top)

Stand straight. Place the tape at the center point of your shoulder and let it drop straight down over your bust to your desired hemline.

LENGTH (Lehenga/Skirt)

LENGTH (Lehenga/Skirt)

Start the tape at your natural waistline and measure straight down to the floor. (Note: Account for heels so your lehenga just grazes the floor.)

Ready to Begin? Double-check your numbers and prepare for a garment that is uniquely yours.